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Keynotes
Keynote 1: Network Vision - 2015 and the Role of Standards in the Network
Tuesday, October 21st, 1:00-1:30pm
 Rose Schooler
General Manager
Performance Products Division (PPD)
Embedded Computing Group
Intel Corporation
Rose Schooler is the General Manager of the Performance Products Division (PPD) in the Embedded Computing Group (ECG). PPD drives growth in embedded market segments that require high performance and MIPs/Watt optimized platforms by delivering high performance, blades (<200W platform power), dense (<50W) and I/O optimized system-on-a-chip (SOC) solutions to wireless, voice, security, router and other communication market segments.
Rose joined Intel in 1989 as a graduate rotation engineer and held several positions in new package development, fab process engineering and quality and reliability engineering. From 1990 to 1994, she held positions in fab process engineering and Corporate Quality program management. Rose transitioned into product marketing in the mass storage operation in 1994 and then served as a market development engineer in an internal start up activity focused on digital imaging.
Beginning in 1998, Rose entered the embedded IA organization and held various marketing roles most recently serving as the Marketing Director for the Embedded and Communications Division within ECG and was chartered with defining the platform strategies, products and market development activities to grow the IA processor business in target markets. Rose graduated from Pennsylvania State University in 1989 holds a Bachelor's degree in ceramic science and engineering.
Abstract: Network Vision - 2015 and the Role of Standards in the Network
Worldwide IP traffic is forecast to grow at 60% CAGR over the next 5 years and the number of connect devices is growing at 15% CAGR. Bandwidth and processing intensive applications such as Video are growing at more that 100% per year , what then for the network and how will sustainable business models be achievable - Intel will discuss models for sustainable business growth and the role of standards based deployments in this new world of ubiquitous connectivity to the Internet.
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Keynote 2: ATCA for Next Generation Voice/Packet Networks in Hyperconnected Environment
Wednesday, October 22nd, 11:20am-Noon
 Jim Einarsson
Director Common Platform Strategy
Nortel Networks
Jim Einarsson is Director Common Platform Strategy at Nortel Networks, responsible for driving key COTS, open standards, and platform technology initiatives across Nortel’s portfolio. He was responsible for the introduction of Nortel’s common server AdvancedTCA platform, the Versatile Service Engine. He joined the Nortel predecessor organization Bell-Northern Research in 1980, contributing to a groundbreaking packet networking program. During his career at Nortel, Jim has held many R&D leadership positions in the Carrier, Optical, and Wireless businesses. He has over 20 years experience developing high availability platforms for telecom networks. Jim holds a BSc degree in electrical engineering from the University of Manitoba.
Nortel is a recognized leader in delivering communications capabilities that make the promise of Business Made Simple a reality for our customers. Nortel’s next-generation technologies for both service provider and enterprise networks support multimedia and business-critical applications. Nortel’s technologies are designed to help eliminate today’s barriers to efficiency, speed, and performance by simplifying networks and connecting people to the information they need, when they need it. Nortel does business in more than 150 countries worldwide. For more information, visit www.nortel.com.
Abstract: ATCA for Next Generation Voice/Packet Networks in Hyperconnected Environment
Service providers continue to look for solutions that will provide ever increasing capacity, throughput, operational reliability, and high availability. To meet these needs, they are deploying open standard AdvancedTCA-based solutions successfully in next-generation voice and packet core switching networks globally. The widespread use of AdvancedTCA solutions in telecommunications and others sectors (such as aerospace, defense, and homeland security) is critical for the success of the open standards-based ecosystem. In this keynote address, Nortel will share its experience deploying AdvancedTCA-based solutions with major Tier-1 service providers. The presentation will describe how AdvancedTCA adoption for the control plane, data plane, and media plane across carrier and enterprise domains is practical, 4G ready, and ideally suited for deployment in an increasingly hyperconnected world.
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Keynote 3: xTCA: A View from the Top
Wednesday, October 22nd, 2:00-2:30pm
 Shlomo Pri-Tal
Chief Technology and Strategy Officer
Emerson Network Power
As Chief Technology and Strategy Officer, Shlomo Pri-Tal is responsible for establishing the technology focus areas and plotting the business strategy for Emerson Network Power’s Embedded Computing business. He joined Emerson Network Power in January 2008 with the acquisition of Motorola’s Embedded Communications Computing Group.
With Motorola since 1980, Shlomo was an originator of the VMEbus architecture. He also headed Motorola’s mission to drive and support the industry move to a new system-level sourcing model by creating standards-based communications servers. He has been instrumental in positioning Emerson Network Power as a recognized leading provider of products and services based on open standards such as AdvancedTCA and MicroTCA.
Shlomo has been the chairman of several international standards committees and most recently completed his term as the Founding President of the Communications Platforms Trade Association (CP-TA).
Abstract: xTCA: A View from the Top
How is AdvancedTCA doing? This presentation will begin with an overview of current market data and applications. The speaker will then discuss potential new applications and their estimated market size, including telecom, high-end routing, carrier/enterprise data centers, IMS, IPTV, WiMAX, and LTE. He will move on what the standards bodies, such as PICMG, CP-TA, SCOPE, and IEEE, are doing. He will conclude with an executive viewpoint of what needs to happen for AdvancedTCA to become even more successful.
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Keynote 4: The Media Enabled Network - and the Role of AdvancedTCA and MicroTCA
Thursday, October 23rd, 11:00-11:30am
 David A Pearson
Technical Leader and Hardware Engineering Manager
Digital Media System's Business Unit
Cisco Systems
David A. Pearson is a Technical Leader and Hardware Engineering Manager with Cisco's Digital Media System's Business Unit. He works on the architecture and implementation of high definition video and signal processing equipment for telepresence, multimedia, and digital signage applications.
Before joining Cisco Systems, he was the Director of Hardware Engineering at Ditech Networks, where he delivered the company’s first ATCA-based VoIP media processing platform. During his 19 year engineering career he has architected and implemented digital signal processing systems for telecommunications, medical image processing, radio astronomy, and NASA’s Search for Extraterrestrial Intelligence (SETI).
Mr. Pearson received his B.S. in Electrical Engineering and Computer Science from the University of California at Berkeley and an M.S. in Electrical Engineering from the California Institute of Technology.
Cisco Systems (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about the company can be found at www.cisco.com.
Abstract: The Media Enabled Network - and the Role of AdvancedTCA and MicroTC
This keynote will outline a vision for the evolution of global telecommunications networks. Dave Pearson will discuss how today’s IP networks are evolving into media enabled networks, and how technologies such as collaboration, telepresence, video, and virtualization are transforming how people work and play. He will then look at common standard-based platforms as a strategy to enable this evolution. Finally, he will discuss changes he believes would benefit the marketplace, including additional technical capabilities developers will require, new products and business models the supplier community should consider, and enhancements that future PICMG standards should include.
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Keynote 5: ATCA — Beyond the Tipping Point
Thursday, October 23rd, 11:30am-Noon
 Anthony Ambrose
Vice President and General Manager
Radisys
Anthony Ambrose is the Vice-President and General Manager of Communications Networks for RadiSys. A 25-year industry veteran, he joined RadiSys in 2007. He leads the communications and core networking business, and is responsible for RadiSys’ initiatives in standard modular platforms, including AdvancedTCA (where RadiSys’ Promentum platform has established a leading position).
Before joining RadiSys, Ambrose was General Manager of the Modular Communications Platform Division (MCPD) at Intel. His organization was responsible for communication servers, hardware, and software, including the AdvancedTCA product portfolio. Ambrose previously led processor marketing and strategy for the enterprise server business, establishing the Xeon processor as a multibillion dollar business. In addition to being an industry advocate and spokesperson for standards-based platforms, Anthony has a solid track record of developing products and building businesses worldwide. Ambrose holds a Bachelors of Science in Engineering from Princeton, graduating Magna cum Laude.
RadiSys (NASDAQ: RSYS) is a leading provider of advanced solutions for the communications networking and commercial systems markets. Through intimate customer collaboration and combining innovative technologies and industry leading architecture, RadiSys helps OEMs, systems integrators and solution providers bring better products to market faster and more economically. RadiSys products include embedded boards, application enabling platforms and turn-key systems, which are used in today's complex computing, processing and network intensive applications.
For more information, visit www.radisys.com.
Abstract: ATCA — Beyond the Tipping Point
2008 proved pivotal for ATCA. Exciting technology and industry developments led to the most successful, full-scale ATCA deployments worldwide to date. In this presentation, RadiSys Vice-President and General Manager of Communications Networks Anthony Ambrose will outline how continued market dynamics, 10-Gigabit Ethernet-based platform deployments, a vastly improved ATCA partner ecosystem providing greater interoperability, and the industry shift from proprietary to open-standards architecture (as well as other milestones) converged to drive ATCA “beyond the tipping point” to become the platform of choice for the telecom market.
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